Case Study Frito Lay

FRITO-LAY: WIN REWARDS IN EVERY PACK

How TLC helped Frito-Lay drive engagement, bigger baskets, and scale regionally

FRITO-LAY: WIN REWARDS IN EVERY PACK

How TLC helped Frito-Lay drive engagement, bigger baskets, and scale regionally

SECTOR

Consumer Goods

CLIENT

PepsiCo

SOLUTION

Sales Promotions

LOCATION

Philippines, Singapore, Malaysia

SECTOR

Consumer Goods

CLIENT

PepsiCo

SOLUTION

Sales Promotions

LOCATION

Philippines,
Singapore,
Malaysia

THE CHALLENGE

The snack market is crowded, fast-moving, and highly competitive, especially among younger consumers who treat snacking as part of their lifestyle. Frito-Lay wanted to strengthen brand relevance, build loyalty, and drive repeat purchase among among Gen Z and Millennials, without relying on heavy discounting.

THE OPPORTUNITY

To create a mechanic that encouraged shoppers to buy more, more often while keeping the experience fun, rewarding and culturally relevant.

WHY TLC

Ferrero partners with TLC for:

• Strategies a creative idea that aligned with their customer behavior

• Operate seamlessly across multiple international airports

• Deliver a globally redeemable reward with high perceived value
• Make redemption easy for travelers anywhere in the world

TLC's global travel rewards platform allowed customers to book hotel stays easily across 1 million hotels globally, making the reward genuinely valueable

Frito Lay partners with TLC for:

Expertise in instant‑win mechanics that drive repeat purchase
Guaranteed, youth‑relevant rewards that deliver immediate gratification
Scalable execution across multiple platforms and regions
Proven experience in strengthening performance without reliance on discounting

THE CHALLENGE

The snack market is crowded, fast‑moving, and highly competitive, especially among younger consumers who treat snacking as part of their lifestyle. Frito‑Lay wanted to strengthen brand relevance, build loyalty, and drive repeat purchase among Gen Z and Millennials, without relying on heavy discounting.

THE OPPORTUNITY

To create a mechanic that encouraged shoppers to buy more, more often while keeping the experience fun, rewarding, and culturally relevant.

WHY TLC

Frito Lay partners with TLC for:

Expertise in instant‑win mechanics that drive repeat purchase
Guaranteed, youth‑relevant rewards that deliver immediate gratification
Scalable execution across multiple platforms and regions
Proven experience in strengthening performance without reliance on discounting

THE APPROACH

Frito‑Lay partnered with TLC Worldwide to launch “Win Rewards In Every Pack”, an instant‑win promotion where every purchase unlocked a guaranteed reward, reinforcing a simple message: the more you snack, the more you win.

Following strong results in the Philippines, the campaign scaled across the Singapore and Malaysia region and was renewed for a second year expanding into ecommerce through Shopee, Lazada, and TikTok Shop - creating a consistent, omnichannel reward experience across offline and online touchpoints.

THE APPROACH

Frito‑Lay partnered with TLC Worldwide to launch “Win Rewards In Every Pack”, an instant‑win promotion where every purchase unlocked a guaranteed reward, reinforcing a simple message: the more you snack, the more you win.

Following strong results in the Philippines, the campaign scaled across the Singapore and Malaysia region and was renewed for a second year expanding into ecommerce through Shopee, Lazada, and TikTok Shop - creating a consistent, omnichannel reward experience across offline and online touchpoints.

PROVEN PERFORMANCE

The campaign successfully increased engagement across Frito‑Lay’s snack portfolio by tapping into consumers’ appetite for instant gratification.

PROVEN PERFORMANCE

The campaign successfully increased engagement across Frito‑Lay’s snack portfolio by tapping into consumers’ appetite for instant gratification.

60%

Bought Bigger
Packs

85%

Chose Dining
Rewards

78%

Repurchased
Again

60%

Bought Bigger Packs

85%

Chose Dining Rewards

78%

Repurchased
Again

60%

Bought Bigger Packs

85%

Chose Dining Rewards

78%

Repurchased
Again

Frito‑Lay transformed everyday snacking into a habit‑forming experience, building loyalty while keeping the brands top‑of‑mind in a highly competitive category.

HEAR DIRECTLY
FROM THE CLIENT

“We love the variety of rewards. The chips are value for money to buy, especially on monthly sales.”

- Representative, Fritolay, PepsiCo.

HEAR DIRECTLY FROM THE CLIENT

“We love the variety of rewards. The chips are value for money to buy, especially on monthly sales.”

- Representative, Fritolay, PepsiCo

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